For Companies > Start a New Campaign

Why Run a United Way Campaign

Our community needs you. The Greater Rochester community stands on the shoulders of small and medium-sized businesses. For every one major local organization, there are thousands of businesses—like yours—driving the new economic engine of our area.

There are many business benefits to partnering with the United Way:

  • Join network of nearly 700 small-medium local businesses
  • Develop connections with like-minded community business leaders
  • Build trust and increased good will with your customers
  • Tax benefits
  • Investment in our Community Fund supports many local causes all at once
  • Improve employee morale and teambuilding by getting your employees involved in a common goal
  • Recruitment of employees that are attracted to companies with set philanthropic principles

Get Involved

We need you to be one of our community’s new philanthropic leaders. United Way of Greater Rochester’s Community Fund investments focus on prevention and the application of best practices to create a significant impact for local people in need. Community Fund programs provide a regional network of support services and safety nets to help people across all walks of life and levels of need. As the Community Fund grows, so will United Way's ability to move the needle on solution to our communities most crital challenges.

Please help support the Community Fund in any way you can. Each gift addresses the critical issues right here where we all live, work, and raise our families. There are many ways to help:
Start a workplace campaign.
Get your employees together to support United Way’s annual campaign.
Make a corporate donation.
Invest in our community with a donation on behalf of your organization.
Take a sponsorship opportunity.
United Way hosts a variety of events throughout the year. Support a great cause and connect with audiences with event partnerships and other opportunities.
Volunteer for Day of Caring.
Hundreds of local not-for-profits have projects that need volunteering. Read to kids, paint classrooms, bowl with seniors, weed gardens—there’s something for everyone.
Participate in a leadership development program.
United Way is committed to developing local leaders. Our African-American, Latino, LGBTQ, and Young Professional Leadership Development Programs help to connect aspiring leaders to curriculum, resources, and opportunities to serve local not-for-profits. 

Share Community Fund messaging with your social networks.

Are you on Facebook, Twitter, Instagram? So are we! Let your friends know about United Way’s Community Fund, and how they can help us help others.

Getting Started

We could not create lasting change without our corporate and local business partners. And we are here to help you every step of the way.

Interested in running a campaign but don’t know where to start? Here are a few useful documents that explain how:

How to Start a Workplace Campaign
How to Set up a New Account with Your Payroll Department




Start a new campaign 
Is your company ready to join us?

Unted Way has the tools, peole and know-how to help set up a successful campaign. Tell us about your company and a United Way staff memeber will be in-touch shortly.

What Local Business Leaders are Saying:

"The United Way has continued to evolve, make themselves stronger and more critical. To not only giving the funding more effectively to organizations, but convening those organizations—individuals, businesses and foundations—bringing them all together to have the greatest impact on our community."
-Martin Mucci
Paychex, President and CEO


"The future of the United Way of Greater Rochester goes through small business, and while we individually do not have the resources of the large corporations that once populated the Rochester skyline, collectively we represent much greater. Through small business campaigns, the United Way of Greater Rochester will become the United Wave! None of us can help everyone, but All Of Us can help someone."
-Raymond Isaac
President, Isaac Heating and Air
Conditioning, Inc.